Posts Tagged ‘Web Optimisation’

Making your Web or E-commerce Site Work for You

Tuesday, October 19th, 2010

In dealing with new and growing businesses I’ve found that Business Support agencies often “forget” to mention how critical a strategy for driving conversions online can be, particularly if the business is trading online.

Businesses need ongoing support for ensuring the buying journey is tight online, the site is optimised for search listings, the conversion rates are analysed and tuned, any paid for marketing is managed in line with that businesses strategy, and the passion is shared across social networks.

This is where a bit of knowledge goes a long way. It should be considered in terms of return on investment for any business across a 6 to 12 month timeframe.

I am hoping to deliver workshops possibly as part of a wider conference and will let you know details as soon as they’re confirmed.