Calm Mediacentre

Twitter seems to be all over the media like a rash at the moment. So much so that I’ve been forced to revisit my twitter after it had lain dormant for months. And guess what – it’s so addictive that I’ve had to limit my time on it. So what’s happened?

It’s hit the Tipping Point!

In his book, The Tipping Point, Malcolm Gladwell explores three personality types that are essential for reaching out to people: Connectors, Mavens and Salespeople.

Connectors: These are folks who naturally build links, networks and connections between individuals and groups – think twitter fiend Jonathan Ross.

Mavens: In the best sense of the term these are people who love to gather practical information and share it with others, think  Stephen Fry, Arch Twitterer.

Salespeople: Folks who love to sell because they are passionate about people and twitter. – Phil Schofield fits this archetype.

Of course there are also those who by their very status can ifluence simply by adopting, like Barack Obama.

These personality types are enjoy people and effectively build community. Prominent personlaties fitting these archetypes can influence individuals and organizations who may adopt Twitter, becoming contributors, followers and ultimately twitters best advocates.

Add to the mix a global networking frenzy in the form Twestival, a live networking and fundraising event in 202 cities in the world, and yo, twitter hits the mainstream in a big media glitz type way.