A free event: Wednesday 4th February 2009, Crathorne Hall (near Yarm), 9:15 – 12 noon.

Calm Asylum Communications presents a one-off seminar that will give you valuable tips and insight into ways in which you can steer your business calmly through the current financial storm, without any big-spending.

We will give you solid advice that you can really use, and let you in on marketing, business and sales secrets that you can implement yourself so that you can see 2009 through with a stronger profile than ever before.

You will walk away with a raft of ideas that translate into real value for your business. And you could also walk away with some fantastic prizes:

A free Financial health check from Harland and Co.
Valued at £500.00
Calm Media Centre: web syndication for your news etc
Valued at £2,500.00
A New You – Book by Author Nicola Cook
Valued at £10.00 (but the content is Invaluable)!

Calm will be delivering this event in partnership with Harland and Co. Financial Planning and engaging speaker, Nicola Cook of Aurora Training.

Presenters:
Simon Brown – MD, Calm Asylum
Bianca Robinson – Calm Asylum
Philip Murray – Harlands
Nicola Cook – Aurora Training/ Nicola Cook.

There are only 30 places available for this one-off event. Book now and reserve your place visit keepcalm.calmasylum.com or phone  0845 058 0511 .

So why is link building so important?

This is perhaps one of the most common questions I get asked at Calm Asylum on a daily basis. There are so many reasons why this is such an important element to any serious marketer’s online marketing strategy. So, will link building increase opportunities on my website?

My dad brought me up with the saying which I feel relevant, “slowly slowly catchy the monkey”. Let me explain…

Imagine your website is a monkey hunter with loads of plump bananas and the scout-spider-monkeys are web-bots (search engine spiders) and they are out looking for the most succulent bananas (your content) and then report back to the head spider-monkey (Google) who decides which websites have the best food to take the mob of monkeys (web traffic) to have a party with.

The jungle you are hunting in is massive and there are thousands of other hunters all setting up their traps. Meanwhile the scout spider-monkey (web bot) swings past, sees your lonely banana and carry’s on swinging (your banana is nothing special – this spider-monkey is looking for big banana plantations).

Being a more experienced monkey hunter and having a Masters in monkey hunting you have a strategy. You position another trap and monkey sign-posts (a reciprocal link or links on external sites pointing to your site) and continue to lay out traps until you have loads of traps covering the ground.

Now when the scout spider monkey swings by it sees loads of big juicy bananas (content) and goes and tells head spider monkey (Google) what fantastic big juicy bananas it has found.

The head spider monkey will then organize a monkey mob rave and have a banging party (web traffic to your website)!

I hope this all made sense and the moral of the story is CONTENT (bananas) IS KING !!!!!!

If you are unsure if your current strategy give us a call and let’s talk monkey nuts (and bananas).

To play one of our favourite monkey games, click here.

Barack Obama became the 44th American President today. He is the first African American to be appointed as president. Obama  thinking will bring creativity to America!

Barack’s strategy includes using web 2.0 to share information using popular social media tools such as facebook and Youtube for his weekly address, web 2.0 was also a major force in his bid for president.

Good luck Barack!

Related Articles:
Obama speech an inspiration felt worldwide
President Barack Obama’s Inaugural Address
Obama Updates

Check out the typography in the image above – true genius. This design marks the 20th anniversary edition.

It’ll be shown on ITV on Saturday 20th December during the first break of Family Fortunes, and you can also watch it from that time on www.fortheloveofwispa.com 

Best watched with popcorn, and in the company of other Wispa lovers.