It’s hit the Tipping Point!

In his book, The Tipping Point, Malcolm Gladwell explores three personality types that are essential for reaching out to people: Connectors, Mavens and Salespeople.

Connectors: These are folks who naturally build links, networks and connections between individuals and groups – think twitter fiend Jonathan Ross.

Mavens: In the best sense of the term these are people who love to gather practical information and share it with others, think  Stephen Fry, Arch Twitterer.

Salespeople: Folks who love to sell because they are passionate about people and twitter. – Phil Schofield fits this archetype.

Of course there are also those who by their very status can ifluence simply by adopting, like Barack Obama.

These personality types are enjoy people and effectively build community. Prominent personlaties fitting these archetypes can influence individuals and organizations who may adopt Twitter, becoming contributors, followers and ultimately twitters best advocates.

Add to the mix a global networking frenzy in the form Twestival, a live networking and fundraising event in 202 cities in the world, and yo, twitter hits the mainstream in a big media glitz type way.

It really is an essential roadmap for all your social media / networking needs, detailing both community and B2B social networking sites, search engines, video sites, micro-blogging and texting, tools and platforms, blogs, wikis, photo sharing sites, social bookmarking and podcasting. The full palava really. Check it out here.

I’m a big fan of David Meerman Scott’s blog – you can real all about exactly what can be learned from the Obama campaign. It’s also worth reading his free ebook New Rules of Marketing. Word of mouse marketing really is the way forward!

Well, it is our firm belief that companies need to be real and touchable. They need to converse with their potential customers, otherwise those customers will just go ahead and initiate conversations without them! (Think Dell Hell). So that’s what the team here at Calm have set out to do.

We talk about what we know -  we have some fascinating people in here who can talk passionately about every aspect of marketing – starting from brand and filtering through to the kaleidoscope of ways in which brands realise themselves – design, media, message, digital, social etc. We also post things on our blog that we think represent the way we think and show you videos, pictures and link to other blogs that say it better.

Also, we want to be found! We want more business than we can [currently] handle. And the Calm Asylum will grow to fit! A blog that talks about the things we do best has got to be one of the best ways we can think of to get into Google’s top ranks without even trying! See David Meerman Scott’s blog for more on this.

We really want you to see a bit of our personality in this blog. So you’ll also find stuff about things that tickle us pink from time to time. We also want you to participate, comment and get in touch. Think of our blog as a little peek into the minds of the inmates at the Calm Asylum – welcome to our space (and grab a free poster while you’re there)!

An interesting viral ad for Wonderbra.  (Calm down boys)!

Introducing the Calm Asylum online interactive Advent Calendar 2008!

Forget sending Christmas cards this year, they’re not good for the environment and they are BORING!
 
Send your clients to a fun online Advent Calendar instead, and let them play a game a day throughout December. Take advantage of our early booking offer and save £200 by ordering your interactive Advent Calendar today. (Early booking offer ends August 15th)

Click here to try one of our all time favourite games and see just how easy it is to put a smile on your clients faces.

We’ll personalise it for you to include your company logo, you’ll get a graphic to add to your own website, and a branded email to send to your clients too.

We’ll also keep track of how many of your clients and their friends visit your own website from the Advent Calendar. Last year one company received over 200,000 hits to their website!

Posted by Calm People

Hilarious - The Calm Asylum’s favourite man on the net…

Known as The Poetic Prophet AKA the SEO Rapper AKA M0Serious, he’s created raps covering conversion closing, search, links, design code and more.

This is unbelievable – a viral campaign that changed the hygeine habits and behavours of literally millions of people in India – beyond all expectations….

(maybe we should try something like this to change the hygeine habits the boys here at Calm)…

But it worries me that the methods preached by Sir Alan - especially where the marketing and advertising are concerned – seem to be a tad archaic in the age of web 2.0 and the ethos of getting up-close-and-personal with customers.

It’s all about advertising in the traditional mould – TV adverts etc… (why when we’ve all got sky plus and iPlayer? who doesn’t fast-forward the ads)? Unfortunately this is still how a lot of the big corps think it’s done as illustrated by Sir Alan.

Wednesday’s episode was a great exercise in the use of Personas – each team developed a rounded individual that represented the potential buyer of their perfumes. A good start to getting to know your audience that did appear to be anchored in a teeny bit of user-testing…

…In a real-world scenario this could have been developed into a real conversation with potentially millions of future customers using a whole host of tactics that don’t even come close to matching the budgets that traditional mass media demands. When Alex and Helene were asked how the dinky split bottle idea would impact the bottom line, and the advertising budget, they were flummoxed!

They could have taken a leaf out of Proctor and Gamble’s viral marketing book and reached millions of potential customers, in this instance, teenagers virally, through their “Tremor” advocates – a network of teens recruited to chat about their products to their mates. .

Or indeed, apply some guerrilla-style tactics like Carlsberg: USA – moles going into bars asking for Carlsberg (the barman never heard of it)! and a couple of days later a Carlsberg salesman arrives…; Fake Passports;  £10 notes … the genius is endless.

* This thought was developed after inspiring discussion with the DECTATOR, who is the source of much knowledge (being omnipotent and all that).