Calm Mediacentre

Twitter seems to be all over the media like a rash at the moment. So much so that I’ve been forced to revisit my twitter after it had lain dormant for months. And guess what – it’s so addictive that I’ve had to limit my time on it. So what’s happened?

It’s hit the Tipping Point!

In his book, The Tipping Point, Malcolm Gladwell explores three personality types that are essential for reaching out to people: Connectors, Mavens and Salespeople.

Connectors: These are folks who naturally build links, networks and connections between individuals and groups – think twitter fiend Jonathan Ross.

Mavens: In the best sense of the term these are people who love to gather practical information and share it with others, think  Stephen Fry, Arch Twitterer.

Salespeople: Folks who love to sell because they are passionate about people and twitter. – Phil Schofield fits this archetype.

Of course there are also those who by their very status can ifluence simply by adopting, like Barack Obama.

These personality types are enjoy people and effectively build community. Prominent personlaties fitting these archetypes can influence individuals and organizations who may adopt Twitter, becoming contributors, followers and ultimately twitters best advocates.

Add to the mix a global networking frenzy in the form Twestival, a live networking and fundraising event in 202 cities in the world, and yo, twitter hits the mainstream in a big media glitz type way.

As generously shared with the masses by @seotimeline on twitter and re-shared by Calm Asylum yo.

It really is an essential roadmap for all your social media / networking needs, detailing both community and B2B social networking sites, search engines, video sites, micro-blogging and texting, tools and platforms, blogs, wikis, photo sharing sites, social bookmarking and podcasting. The full palava really. Check it out here.

Someone told me this week that years ago her university tutor postulated that social media would facilitate the return of true democracy – the real voice of the people. Well this week we’ve just seen how social media has changed the world. Obama’s campaign manager is a genius who embraced the many on a one-to-one level through a smart campaign that relied heavily on citizen journalists, bloggers, twitter feeds that kept fans updated first, fan groups, all decrying is one single, strong proposition: CHANGE.

I’m a big fan of David Meerman Scott’s blog – you can real all about exactly what can be learned from the Obama campaign. It’s also worth reading his free ebook New Rules of Marketing. Word of mouse marketing really is the way forward!

Subtitle: What is Calm’s Blog, [AKA] ‘A Space to Talk Differently’, [AKA] ‘A Bit of Daily Calm’ ALL ABOUT?

Well, it is our firm belief that companies need to be real and touchable. They need to converse with their potential customers, otherwise those customers will just go ahead and initiate conversations without them! (Think Dell Hell). So that’s what the team here at Calm have set out to do.

We talk about what we know -  we have some fascinating people in here who can talk passionately about every aspect of marketing – starting from brand and filtering through to the kaleidoscope of ways in which brands realise themselves – design, media, message, digital, social etc. We also post things on our blog that we think represent the way we think and show you videos, pictures and link to other blogs that say it better.

Also, we want to be found! We want more business than we can [currently] handle. And the Calm Asylum will grow to fit! A blog that talks about the things we do best has got to be one of the best ways we can think of to get into Google’s top ranks without even trying! See David Meerman Scott’s blog for more on this.

We really want you to see a bit of our personality in this blog. So you’ll also find stuff about things that tickle us pink from time to time. We also want you to participate, comment and get in touch. Think of our blog as a little peek into the minds of the inmates at the Calm Asylum – welcome to our space (and grab a free poster while you’re there)!

An interesting viral ad for Wonderbra.  (Calm down boys)!