Calm Mediacentre

One of an admin’s priorities is to maintain a professional appearance at the office. But everybody inevitably runs into one of those hit-the-snooze-button- didn’t-get-to-shower- couldn’t-find-mascara- drop-off-kids-at-school- spilled-coffee-on-the-drive-to-work mornings.

If you need a beauty refresher before happy hour, give yourself a makeover with items and supplies you can find around your office.

Click here to read these great tips.

This video is great. All gyms should be like this.

GOOD BRIEF = BETTER WORK

A brief is the most important piece of information issued by a client to an agency. It’s from the brief that everything else flows. Therefore it’s essential that every effort be taken to prepare the best possible documentation of what is required.

It’s in the nature of creative thinkers that giving them the tightest of parameters will often stimulate the most inventive of responses – and 79% of clients and agencies agreed that: “It is difficult to produce good creative work without a good brief”. Im sure the Calm creative team wholeheartedly agree!

The client brief can be considered the platform for a communications campaign. The better a company’s corporate or brand position is defined and the more thoughtfully its key business issues are described, the more likely it is that strategic and creative thinkers in agencies will be able to apply their specialist skills to produce great solutions.

“The whole idea is to stimulate the creative imagination, not to restrict it. Ultimately you are buying creative ideas. Procurement people can sometimes write briefs as though they were buying copper piping or paperclips. But selling is an art. It’s more like briefing an architect. We need agencies to feel inspired so they can do their best work.”

© IP for this article is fully reserved by ISBAthe IPA, MCCA and PRCA, who have co-authored and produced the above.

I found this on David Meerman Scott’s blog and thought hurrah! its about time too…

“The Local Government Association (LGA), an association of English and Welsh local authorities representing over 50 million people, has told local government officials to ditch meaningless jargon. According to an article in The Telegraph , the LGA has sent a list to Town Halls of 100 words and phrases that should be avoided. The list includes “empowerment,” “synergies,” “revenue stream,” “sustainable communities,” and “stakeholders”.”

Pehaps this means they will stop “next generation communications with flexible, robust terminologies, around  world-class, scalable, cutting-edge, mission-critical, market-leading, industry-standard, turnkey, and groundbreaking offering” to their stakeholders and service-users?

Fab NZ agency APROPOS has created these genius wee characters in a cool animation called NetBasics, warning about the dangers of the big wide web. Really digestible way to get the message to kids, big kids, over-grown kids etc.. the APROPOS site is a pretty genius use of flash as a platform. If you look carefully you will also see a pair of JANDALS.