Calm Mediacentre

Introducing the Calm Asylum online interactive Advent Calendar 2008!

Forget sending Christmas cards this year, they’re not good for the environment and they are BORING!
 
Send your clients to a fun online Advent Calendar instead, and let them play a game a day throughout December. Take advantage of our early booking offer and save £200 by ordering your interactive Advent Calendar today. (Early booking offer ends August 15th)

Click here to try one of our all time favourite games and see just how easy it is to put a smile on your clients faces.

We’ll personalise it for you to include your company logo, you’ll get a graphic to add to your own website, and a branded email to send to your clients too.

We’ll also keep track of how many of your clients and their friends visit your own website from the Advent Calendar. Last year one company received over 200,000 hits to their website!

Posted by Calm People

The creative team here at Calm found this case study of Coke’s clean, mean rebranding by Turner Duckworth including some very clever ways of applying the brand. Well worth a look.

GOOD BRIEF = BETTER WORK

A brief is the most important piece of information issued by a client to an agency. It’s from the brief that everything else flows. Therefore it’s essential that every effort be taken to prepare the best possible documentation of what is required.

It’s in the nature of creative thinkers that giving them the tightest of parameters will often stimulate the most inventive of responses – and 79% of clients and agencies agreed that: “It is difficult to produce good creative work without a good brief”. Im sure the Calm creative team wholeheartedly agree!

The client brief can be considered the platform for a communications campaign. The better a company’s corporate or brand position is defined and the more thoughtfully its key business issues are described, the more likely it is that strategic and creative thinkers in agencies will be able to apply their specialist skills to produce great solutions.

“The whole idea is to stimulate the creative imagination, not to restrict it. Ultimately you are buying creative ideas. Procurement people can sometimes write briefs as though they were buying copper piping or paperclips. But selling is an art. It’s more like briefing an architect. We need agencies to feel inspired so they can do their best work.”

© IP for this article is fully reserved by ISBAthe IPA, MCCA and PRCA, who have co-authored and produced the above.

I found this on David Meerman Scott’s blog and thought hurrah! its about time too…

“The Local Government Association (LGA), an association of English and Welsh local authorities representing over 50 million people, has told local government officials to ditch meaningless jargon. According to an article in The Telegraph , the LGA has sent a list to Town Halls of 100 words and phrases that should be avoided. The list includes “empowerment,” “synergies,” “revenue stream,” “sustainable communities,” and “stakeholders”.”

Pehaps this means they will stop “next generation communications with flexible, robust terminologies, around  world-class, scalable, cutting-edge, mission-critical, market-leading, industry-standard, turnkey, and groundbreaking offering” to their stakeholders and service-users?