It’s hit the Tipping Point!

In his book, The Tipping Point, Malcolm Gladwell explores three personality types that are essential for reaching out to people: Connectors, Mavens and Salespeople.

Connectors: These are folks who naturally build links, networks and connections between individuals and groups – think twitter fiend Jonathan Ross.

Mavens: In the best sense of the term these are people who love to gather practical information and share it with others, think  Stephen Fry, Arch Twitterer.

Salespeople: Folks who love to sell because they are passionate about people and twitter. – Phil Schofield fits this archetype.

Of course there are also those who by their very status can ifluence simply by adopting, like Barack Obama.

These personality types are enjoy people and effectively build community. Prominent personlaties fitting these archetypes can influence individuals and organizations who may adopt Twitter, becoming contributors, followers and ultimately twitters best advocates.

Add to the mix a global networking frenzy in the form Twestival, a live networking and fundraising event in 202 cities in the world, and yo, twitter hits the mainstream in a big media glitz type way.

1. Calm Asylum is a creative agency with a digital backbone. Calm offers digital innovation, customer experience, design, marketing, strategy and customer insight.

2. Originally formed in December 1999 by Simon Brown, MD, the company rebranded to Calm Asylum in December 2003.

3. Calm Asylum is an adaptable company which should stand them in good stead in the current climate. Simon has recently made several changes to roles and work practices within the company to make it more effective and has developed online digital tools to help set it apart from competitors.

4. Calm has 11 employees and has recently welcomed Bianca Robinson, Creative Manager; Andrew McCarron, Digital Project Manager and Steph Every, Reception and Admin to strengthen the team.

5. Calm believes that Service Network is a great way to get closer to companies that have previously been competitors and explore working collaboratively for mutual business benefits. This is crucial if businesses like ours are to stand a chance in the global economy.

6. Calm knows the importance of relationship working closer clients and has a fantastic client list including Northgate Plc, Darlington College, Middlesbrough College, Business and Enterprise North East (Business Link), Newcastle University and Wolf Systems.

7. Calm Asylum was runner up in the NE Business Awards, Business and the Community category. This recognised its offer to charities that need effective brands and communications without an unrealistic investment.

8. MD, Simon Brown is on the board for charity The Main Project which supports families of and children with Autism. The company also works with Teesside Hospice.

9. To beat the housing slump, Simon and his wife Vicki are raffling their 6 bedroom, £650,000 home in Ingleby Barwick – tickets are £25 each see www.winfellowshall.com

10.  The name Calm Asylum is sometimes mistakenly called an oxymoron. In reality it refers to a safe haven and a space to think differently.