Calm Mediacentre

Barack Obama became the 44th American President today. He is the first African American to be appointed as president. Obama  thinking will bring creativity to America!

Barack’s strategy includes using web 2.0 to share information using popular social media tools such as facebook and Youtube for his weekly address, web 2.0 was also a major force in his bid for president.

Good luck Barack!

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Someone told me this week that years ago her university tutor postulated that social media would facilitate the return of true democracy – the real voice of the people. Well this week we’ve just seen how social media has changed the world. Obama’s campaign manager is a genius who embraced the many on a one-to-one level through a smart campaign that relied heavily on citizen journalists, bloggers, twitter feeds that kept fans updated first, fan groups, all decrying is one single, strong proposition: CHANGE.

I’m a big fan of David Meerman Scott’s blog – you can real all about exactly what can be learned from the Obama campaign. It’s also worth reading his free ebook New Rules of Marketing. Word of mouse marketing really is the way forward!