Check out the typography in the image above – true genius. This design marks the 20th anniversary edition.

1. Calm Asylum is a creative agency with a digital backbone. Calm offers digital innovation, customer experience, design, marketing, strategy and customer insight.

2. Originally formed in December 1999 by Simon Brown, MD, the company rebranded to Calm Asylum in December 2003.

3. Calm Asylum is an adaptable company which should stand them in good stead in the current climate. Simon has recently made several changes to roles and work practices within the company to make it more effective and has developed online digital tools to help set it apart from competitors.

4. Calm has 11 employees and has recently welcomed Bianca Robinson, Creative Manager; Andrew McCarron, Digital Project Manager and Steph Every, Reception and Admin to strengthen the team.

5. Calm believes that Service Network is a great way to get closer to companies that have previously been competitors and explore working collaboratively for mutual business benefits. This is crucial if businesses like ours are to stand a chance in the global economy.

6. Calm knows the importance of relationship working closer clients and has a fantastic client list including Northgate Plc, Darlington College, Middlesbrough College, Business and Enterprise North East (Business Link), Newcastle University and Wolf Systems.

7. Calm Asylum was runner up in the NE Business Awards, Business and the Community category. This recognised its offer to charities that need effective brands and communications without an unrealistic investment.

8. MD, Simon Brown is on the board for charity The Main Project which supports families of and children with Autism. The company also works with Teesside Hospice.

9. To beat the housing slump, Simon and his wife Vicki are raffling their 6 bedroom, £650,000 home in Ingleby Barwick – tickets are £25 each see www.winfellowshall.com

10.  The name Calm Asylum is sometimes mistakenly called an oxymoron. In reality it refers to a safe haven and a space to think differently.

This blog post celebrates what we here at Calm Asylum like to think of as trick of the eyes… In a world where we are bombarded with marketing messages all day every day, images really need to catch your eye and make you look twice!

Click here to see a page full of great illusions

An interesting viral ad for Wonderbra.  (Calm down boys)!