Calm Mediacentre

I’ve just found this great flash site that shows off Chris Auld’s  photography portfolio to perfection. Chris is a Geordie boy who does some great, high profile stuff and doesn’t cost the earth…

The creative team here at Calm found this case study of Coke’s clean, mean rebranding by Turner Duckworth including some very clever ways of applying the brand. Well worth a look.

Great guerrilla idea: To illustrate how easily cars can get scratched, Accent Panel & Paint in Auckland, New Zealand utilized cards that looked like lottery scratch tickets.

Unfortunately the agency is not known otherwise I’d have linked to it…

Fab NZ agency APROPOS has created these genius wee characters in a cool animation called NetBasics, warning about the dangers of the big wide web. Really digestible way to get the message to kids, big kids, over-grown kids etc.. the APROPOS site is a pretty genius use of flash as a platform. If you look carefully you will also see a pair of JANDALS.

How to change the habit of a lifetime…

This is unbelievable – a viral campaign that changed the hygeine habits and behavours of literally millions of people in India – beyond all expectations….

(maybe we should try something like this to change the hygeine habits the boys here at Calm)…