Calm Mediacentre

So why is link building so important?

This is perhaps one of the most common questions I get asked at Calm Asylum on a daily basis. There are so many reasons why this is such an important element to any serious marketer’s online marketing strategy. So, will link building increase opportunities on my website?

My dad brought me up with the saying which I feel relevant, “slowly slowly catchy the monkey”. Let me explain…

Imagine your website is a monkey hunter with loads of plump bananas and the scout-spider-monkeys are web-bots (search engine spiders) and they are out looking for the most succulent bananas (your content) and then report back to the head spider-monkey (Google) who decides which websites have the best food to take the mob of monkeys (web traffic) to have a party with.

The jungle you are hunting in is massive and there are thousands of other hunters all setting up their traps. Meanwhile the scout spider-monkey (web bot) swings past, sees your lonely banana and carry’s on swinging (your banana is nothing special – this spider-monkey is looking for big banana plantations).

Being a more experienced monkey hunter and having a Masters in monkey hunting you have a strategy. You position another trap and monkey sign-posts (a reciprocal link or links on external sites pointing to your site) and continue to lay out traps until you have loads of traps covering the ground.

Now when the scout spider monkey swings by it sees loads of big juicy bananas (content) and goes and tells head spider monkey (Google) what fantastic big juicy bananas it has found.

The head spider monkey will then organize a monkey mob rave and have a banging party (web traffic to your website)!

I hope this all made sense and the moral of the story is CONTENT (bananas) IS KING !!!!!!

If you are unsure if your current strategy give us a call and let’s talk monkey nuts (and bananas).

To play one of our favourite monkey games, click here.

Tags: link building, natural search listings, reciproal links, Search, search engine optimisation, search ranking, web content, web traffic

This entry was posted on Thursday, January 22nd, 2009 at 6:12 pm and is filed under Copywriting, Digital marketing, Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.