Calm Mediacentre

I found this on David Meerman Scott’s blog and thought hurrah! its about time too…

“The Local Government Association (LGA), an association of English and Welsh local authorities representing over 50 million people, has told local government officials to ditch meaningless jargon. According to an article in The Telegraph , the LGA has sent a list to Town Halls of 100 words and phrases that should be avoided. The list includes “empowerment,” “synergies,” “revenue stream,” “sustainable communities,” and “stakeholders”.”

Pehaps this means they will stop “next generation communications with flexible, robust terminologies, around  world-class, scalable, cutting-edge, mission-critical, market-leading, industry-standard, turnkey, and groundbreaking offering” to their stakeholders and service-users?

Tags: Gobbledygook, jargon, plain english

This entry was posted on Tuesday, July 1st, 2008 at 1:31 pm and is filed under Our thoughts, Uncategorized, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.