Calm Mediacentre

Great guerrilla idea: To illustrate how easily cars can get scratched, Accent Panel & Paint in Auckland, New Zealand utilized cards that looked like lottery scratch tickets.

Unfortunately the agency is not known otherwise I’d have linked to it…

Tags: campaign, Guerrilla Marketing, Kiwi, marketing

This entry was posted on Friday, June 20th, 2008 at 4:22 pm and is filed under Advertising, Guerrilla Marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.