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SOCIAL “MOVEMENT”

How to change the habit of a lifetime…

 

This is unbelievable – a viral campaign that changed the hygeine habits and behavours of literally millions of people in India – beyond all expectations….

(maybe we should try something like this to change the hygeine habits the boys here at Calm)…

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This entry was posted on Monday, June 16th, 2008 at 2:16 pm and is filed under Advertising, Viral Marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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